Marketing/Distribution/Exchange of Game
The International Online Marketing Producer is responsible for the effective localization, production, quality-assured and timely delivery of Rockstar’s online marketing activities and materials for the International business, helping to build the online marketing capabilities in the UK, France, Germany, Italy, Spain, Japan and Latin America.
L.A. Noire was a sponsor for Sky Movies Crime and Thriller Channel on satellite TV and had a numerous video on demand ads for UK service such as Sky Anytime, Box Office, 4OD and Blinkbox. Also short adverts where used during high-profile Champions League soccer matches. As well as television, a variety of websites where used to market L.A. Noire: IGN, GameSpot, MSN and Empire magazine. Also print media was used to advertise and promote L.A. Noire. Newspapers such as the London Evening Standard and big newspapers such as The Guardian and The Times where used. The London Underground was involved using a three-week poster campaign. Transmedia was also used as Rockstar released the latest L.A. Noire inspired short stories.
Very first trailer of the Rockstar game L.A. Noire. (16th December, 2010)
Introducing the game and the makers (Team Bondi and Rockstar)
Over-voice introducing what the gamer will be playing as throughout the game. Showing actual scenes of gameplay in the trailer to show the graphics and action that the gamer will experience while playing.
(9th February 2011)
Trailer shows the producers and designers. Finally gives a date of the release of the game (May 20th). Also shows some shots of gameplay. (28th April 2011)
Shows some DLC (Downloadable Content) for extra's on the game to boost the marketing campaign to make more money for the company. (16th June 2011)
Introducing the complete edition of the game for PC and the clips where entirely from the game scenes. (9th November 2011)
Gameplay ‘orientation’ trailer and the cover of PS3 magazine were both released in the February of 2011. Verve Records released the remixed EP of the soundtrack on L.A. Noire. Also DJ Premier contributed by hosting an in-game radio and songs.
Originally Rockstar made a deal with Sony to sell L.A. Noire on PS3 but the deal was made in 2005 before the 7th generation consoles came around, which is when Rockstar split the deal with Xbox 360 and also just recently Microsoft.
The desire creation for the game was built through teaser trailers, a lot of them, not revealing much to the audience about the actual game. Also through viral and guerilla marketing like ambiguous posters and advertisements on popular websites such as Facebook, Twitter and YouTube. Rockstar maintained the desire creation of L.A. Noire through the Downloadable Content (DLC) that include extra cases like The Naked City or A Slip of the Tongue also things like suits and guns for the character Cole Phelps.
The British audiences where targeted through the use of advertisements in magazines such as PlayStation Magazine, GamesTM and Gameinformer, also through broadsheets like The Guardian. Rockstar managed to maximize their potential revenue streams through merchandise as well as the advertisements to grab the attention of the audience. Rockstar released things such as T-shirts, pencils, notebooks, replica items and posters.
The game L.A. Noire can be purchased via game stores, online shopping and supermarkets, showing availability to all kinds of audience within the age range but also under as the younger generation will also find the game stimulating. As the average gamer age is around 35 year old, Rockstar aimed for L.A. Noire’s focus to be around that age that is stimulated not only by violence, drugs and sex but also by some thinking things through as there are some parts of the game that have no drugs, sex or violence in at all. This makes the game rating an 18+, which cuts out the potential buyer of the younger gamer.
